Portfolio

A Hall of Fame Collection

Achieve More With Case Studies By The Persuasive Pen

Are you tired of marketing that feels more like a gamble than strategy? Have you been waiting for a solution to catapult you to a greater status? If so, that search is over! With The Persuasive Pen, you join forces with a master storyteller intent on earning you the biggest, juiciest ROI possible.

With Success Stories by The Persuasive Pen, you can say goodbye to closed doors and unanswered calls. Instead, you gain entrance into a whole new world of opportunities. As Dr. Seuss once said, “Oh, the places you’ll go.”

Reach out today to get on the fast track to greater achievements!

Bold Goals, Powerful Narratives

Every one of these projects started with a vision—much like the one you hold for your business. Picture your brand's story, magnified and refined, reaching the hearts and minds of your ideal clients.

Imagine the growth, the ease, and the freedom to focus on your passion, knowing your marketing speaks your truth powerfully–and authentically.

A masterfully crafted case study resonates with critical decision-makers, enabling you to generate leads and speed up the decision-making process. Always invested in optimizing your ROI, your case study includes customized outreach templates and an infographic series for easy repurposing and maximum impact.

SAAS Performance Consulting

1-1 Implementation Support

Management Consulting

Digital Media Marketing

Executive Presence Coaching

As a rising SAAS company, Sounding Board, Inc., provides leadership development through coaching solutions, mentoring management, and flexible program software. Eager to find their ideal industry, The Persuasive Pen suggested case studies as the perfect entry point for conversations about their capabilities. Within three months, they had significantly expanded their audiences, adding 56% more clients across varied fields.

Sounding Board helped Welkin Health's new managers grow into effective leaders and established an enduring leadership culture with a combination of SAAS and traditional leadership development.

Welkin Health Invests in Leaders to Fuel Its Social Mission

As a hypergrowth SAAS management consulting company, Pivotal Labs wanted a robust coaching program aligned with its learning development program to help its leaders learn new skills and apply them in their daily lives.

Pivotal Labs Reinforces Learning and Development with Leadership Coaching

As a well-respected strategic connection expert, Wendy Caverly had facilitated remarkable breakthroughs for her clients and was ready to scale her business across multiple industries. With strategy, research, and masterful storytelling, The Persuasive Pen delivered a Success Story that highlights her adaptability and universal business expertise.

Clarity, Connections, Growth: Transforming Business Strategy with Innovative Networking

With over a 90% mentor-match success rate, Management Mentors had a story waiting to be told. Together, we identified the ideal client and Success Story format to showcase the effectiveness of their service, leading to an exciting 73% increase in leads, with prospects mentioning this case study as their deciding factor when reaching out to learn more.

Management Mentors Case Study

When Fractl got serious about growing their digital marketing agency, they knew exactly what they needed–kick butt case studies that showed off their expertise. But with a small staff, no one had the time to write the kind of in-depth, data-driven case studies they knew were key to their growth. As a freelance team member, The Persuasive Pen was ideally positioned to meet this challenge, producing a number of intriguing case studies that highlighted the vast media footprint accessible when prospective clients work with Fractl.

How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year

SEO, Content Strategy Overhaul Delivers Rapid Results for NVISIONCenters.com [5-Month Case Study]

The Grassroots CEO

A rising executive presence coach was ready to scale her business, but the typical sales funnel wasn’t yielding results. She was finding it hard to stand out in a crowded field. Frustrated, she turned to The Persuasive Pen for some advice. At the start of the project, she wasn’t confident that a Success Story was the answer, but she also knew her way wasn’t working. TPP delivered a polished one-page case study for her to share at networking events that quickly saw a 300% increase in leads, with people citing her case study as the reason for following up.

How Carol Broke Through Stagnation to Build a Personal Brand of Excellence That Changed Everything

Have you been looking for an Email Sherpa? That magical sage that will lead you on your path to scale your business coaching business? Put The Persuasive Pen's three years of experience exclusively writing highly successful cold email campaigns to work for you. Have you been trying to crack open a new industry? With deep industry research, consumer insights, and a heaping serving of copywriting magic, The Persuasive Pen writes emails that pack a punch like no other.

Featured Email Campaign

The Virtual Savvy is a leading trainer of virtual assistants, empowering women to create financial freedom while helping business owners succeed as well. When it was time to drop a new training program for a younger demographic, they saw the opportunity to let their true quirkiness shine through. For The Virtual Savvy, the flexibility to be silly led to a higher registration rate within the first week than they'd experienced within the first 30 days for their previous course.

Savvy System Webinar Email Sequence

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A Legendary Brand Gets a Glow Up

When beauty industry icon Milady was ready to expand their brand, they relied on the Storybrand expertise of The Persuasive Pen to honor the history of Milady while making room for the adventurous spirit they’d developed over the last hundred years in their experience as leading beauty educators. In Milady Training, the company hoped to launch a brand that will forever be synonymous with joyously pushing the beauty boundaries forward together.

Home and About Page

While Milady’s website covers an array of beauty-related products and topics, the company wanted a vibrant tone for its Milady Training website. They wanted a welcoming atmosphere that would be dynamic enough to keep their students active and engaged, no matter where they are on their journey. The Persuasive Pen positioned the reader as fundamental in the evolution of the beauty industry, calling upon them to start earning their place at the top.

Course Catalog for Professionals

With numerous courses spread across many specialties, The Persuasive Pen took a more structured approach to Milady Training’s product offerings. This allows readers to efficiently explore their interests to minimize ‘decision fatigue’ while ensuring that all relevant information is included for informed purchases.

Ready, Set, Pitch Series

Rebrand Launch Annoucement

A rebrand can be risky, but after 100 years, the Milady brand had earned a glow-up. Now the question was–would their target audience appreciate it? The Persuasive Pen’s announcement strategy applied inclusive language to facilitate emotional buy-in from the reader. With this approach, The Persuasive Pen took the reader on a journey from the company’s humble beginnings to their present-day identity as fearless explorers of the impossible.

Landing Page

By mapping the customer journey, we identified when the buyer would most likely leave the website. To capture every conversion possible, The Persuasive Pen created a landing page that addressed their hesitation and created a low-stake opportunity for them to join an ecosystem of benefits and support.

SEO Content Hub

Outstanding student success rates are a key indicator of an educator’s programming quality. That’s why The Persuasive Pen developed content pillars that help Milady Training’s students achieve their goals. Keeping their fresh brand voice, the article format is informal and engaging.

Should I Go to Cosmetology School?

All Your Beauty School Questions Answered

The Power of Authenticity

Read the tale of a coach and author who fought her way through self-doubt with the help of The Persuasive Pen and went on to build the business she had always dreamed of.

TELL ME EVERYTHING

A Copywriter

That Gets It

I knew that I needed very compelling copy to connect with potential clients. I reached out to The Persuasive Pen, and after a quick chat with Raquel, I knew she was the one to help me.

Customized Solutions

I didn't have a lot of time to devote to marketing so when The Persuasive Pen came up with a strategy that began working immediately, I was thrilled.

The Numbers

Don't Lie

I didn't realize until we'd been working together for a while how careful and strategic she had been with my budget. I thought I couldn't afford to invest, but every project got results so fast that they quickly paid for themselves.

Calling All

Coaches

I am very happy with The Persuasive Pen. If you're a coach that wants to increase your business, I highly recommend Raquel for your copy and ghostwriting needs.

Your New Standard of Success Begins Today

Join the club of successful business coaches and performance consultants who have relied on the power of compelling case studies and integrated marketing tools to turbo boost their brand.

Your Success Story is unique and deserves to be celebrated. Let’s connect, and together, we'll craft the marketing assets you need to take your place as an industry rock star and scale without stress.

I'M READY!

Words That Sell